The people behind your drinks
Two entrepreneurs, one shared passion
Water Concepts is owned by Dutch entrepreneurs Gerbert Jonkeren and Han Kamminga. Each has worked in private label water and drinks for more than twenty years. Together, they bring that experience to a business built around your brand, a good product and personal collaboration.
After working together for many years, Gerbert and Han decided to join forces around 2021. They share a simple belief: a drink with a custom label is more than packaging with a logo. It is an opportunity to welcome people, communicate a message and make a brand recognisable.
From Haarlem to Amersfoort
Water Concepts started from an office in Haarlem. Since December 2025, we have been based in Amersfoort. From this central location in the Netherlands, we help businesses and organisations choose water and drinks that suit their brand, audience and occasion.
From your idea to a drink with your own label
Whether you are offering water in a showroom, handing out juice at a store opening or choosing sparkling drinks for a corporate gift, we help you consider the product, packaging and presentation. Our range includes spring and mineral water, soft drinks, juices, wines and sparkling drinks with custom labels or printing.
We value clear agreements and direct communication. You choose the product and quantity and supply your design. We check the artwork and send you a digital proof for approval before production. Minimum order quantities, volume prices and delivery times are shown on each product page, so you know what to expect.
Responsible business, step by step
For us, running a responsible business means continuing to look for improvements. We aim to reduce material use, waste and CO₂ emissions. That is why we consider materials, packaging and transport when making choices. The right solution also depends on the product and how it will be used.
Our involvement extends beyond the product. We support charitable causes and believe that a business should also make a contribution to society.
Always looking for better possibilities
Private label drinks are constantly evolving. We keep exploring innovative products, new packaging options and smarter ways of working. We look beyond novelty to what adds practical value: for our customers, the person enjoying the drink and a more considered use of resources.
Your idea starts with a conversation
Planning an event, a campaign or your own drinks concept? Tell us what you want to achieve. Gerbert, Han and the Water Concepts team will be happy to help you explore the possibilities.
